Twitter


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Topics covered in report:
  1. Overview
  2. Business Model(s)
  3. Scale
  4. Management Team
  5. Investors And Valuation
  6. Board Of Directors
  7. Management Equity/Commitment
  8. Selected Acquisitions And M&A Risk Assessment
  9. Acquisition/Partnership/ Investment/Integration Opportunities
  10. Product/Technology/Platform
  11. SWOT Analysis
  12. Competitive Analysis
  13. Industry Growth
  14. Selected Competitors
  15. Long Term Valuation Thoughts And Valuation Comparables
  16. MidasLP Accredited Investor Form
Founded in 2006 by Jack Dorsey, Biz Stone and Evan Williams, Twitter is an online social networking and micro- blogging service that enables its users to send and receive text-based posts called ‘tweets’ of up to 140 characters via Twitter’s website, SMS, instant messaging, or email. Twitter is a real-time information network that allows its users to connect to the latest information about anything they find interesting. Twitter also allows businesses to connect to customers in real-time. Businesses use Twitter to quickly share information with followers interested in their products and services, gather real-time market intelligence and feedback, and build long-term relationships with customers, partners and influential people. Twitter is based in San Francisco and is used by people in nearly every country in the world. In the last five years, Twitter has gained a critical mass of over 200 million users and a central role in the micro-blogging segment. Twitter generates over 200 million tweets and over 1.6 billion search queries a day. The majority of Twitter’s revenues are driven by advertisements. In 2010, Twitter generated $45 million in advertising revenue and is expected to generate $139.5 million in advertising revenue in 2011. In 2011, 96% of Twitter’s advertising revenues will derive from the U.S. however that figure is expected to decrease as the company’s international advertising revenue becomes a greater revenue stream. According to Twitter’s Chief Revenue Officer, Adam Bain, the company has 1,600 advertisers using their platform to reach customers and currently has an 80% retention rate with those advertisers. Twitter continues to experience remarkable growth in registered users, tweets, and advertising revenues. Twitter was valued at $8 billion in a recent funding round ($400 million) led by Russia’s DST.
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