Google is talking to major retailers about a new plan to undermine Amazon by giving consumers who shop on the web an option to receive their orders within 24 hours for a low fee, according to a report.

Google has pitched the idea to Macy’s, Gap and OfficeMax, among others, according to The Wall Street Journal, which cited “people familiar with the matter.” A Macy’s rep told WSJ that Google “approached us with the idea, but we haven’t made any decisions.”

via Google in Talks with Retailers to Take on Amazon [REPORT].