Mobile advertising network InMobi has raised a gargantuan $200 million from Japanese Internet company Softbank in one of the largest investments ever in the mobile Internet market. The money is another sign of the growing momentum behind mobile advertising, which is heating up with big deals and funding.
InMobi, which launched in 2007 in Bangalore, now reaches 340 million consumers in more than 165 countries. It has more than 47 billion mobile ad impressions on its network, which is strongest in Asia but is also prominent in North American and Europe. It’s trying to be the premier network for mobile ads on smartphones, specifically the iPhone and Androiddevices, which make up 60 percent of InMobi’s business.