Given that I don’t even really need to write an introduction for it, it goes without saying that Angry Birds is a massive, massive brand. It’s available for everything from iOS to the PS3, and just recently smashed through 350 million cumulative downloads.
The Angry Birds brand isn’t all about the software, though, by any means. In a Fireside Chat with MG this morning, Rovio’s North American General Manager Andrew Stalbow revealed a few key details surrounding the sales of their real world goods.
Back in December of 2010, Rovio launched a series of Angry Birds plush toys. By March of this year, they had sold just over 2 million of ‘em. Today, they’re selling another million each and every month.